SWOT Analysis is a strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
It helps businesses leverage their strengths, improve weaknesses, seize opportunities, and mitigate risks to stay competitive.
Internal factors that give a competitive edge, such as strong brand identity, high customer loyalty, and superior technology.
Internal challenges that need improvement, such as high production costs, outdated technology, or lack of skilled workforce.
External factors that a business can leverage, such as market growth, technological advancements, or changing consumer preferences.
External risks that could impact business performance, such as economic downturns, regulatory changes, or emerging competitors.