Empowering Fashion Through Inclusivity
Zara, a global leader in fast fashion, has revolutionized the industry with its trend-driven approach. However, size inclusivity remains a key challenge.
This project explores strategies to enhance Zara’s inclusivity, addressing consumer concerns, improving accessibility, and redefining its brand perception to cater to a diverse audience.
Market Analysis
Assessing Zara’s position in the fashion industry and identifying key challenges in size inclusivity.
Target Audience
Understanding consumer needs, shopping behavior, and expectations from an inclusive fashion brand.
Research Insights
Survey-driven analysis on Zara’s size perception and areas for improvement in accessibility.
Strategic Solutions
Developing action plans for inclusive marketing, improved sizing options, and better representation.
