edo Japan

Slurp Loud 'N' Proud

Meet the Team Vartika Romina Thao

The Ask

Edo Japan is launching Noodlefest, a limited-time celebration of all things noodles! This campaign will highlight Edo Japan’s diverse noodle offerings.

The goal is to drive awareness, generate excitement, and boost foot traffic by positioning Edo Japan as the ultimate destination for noodle lovers.

Target Audience

• Young professionals (ages 18-34)

• Convenient and high quality meals that fit their busy schedule

• They value fresh ingredients, bold flavours, and cultural experiences

• Families and foodies seeking a unique, flavourful, and satisfying dining experience

Research

Why it works

Culturally bold

We are celebrating slurping as a proud expression of embracing Japanese dining etiquette.

Interactive Magic

Through interactive, in-store experiences and BOGO offerings we are building emotional connection, so customers come back long after Noodlefest ends.

Multisensory sounds

Slurping is more than just a noise. It brings flavor to the ears, making our ads more memorable.

The Team

Vartika
Jaiswal

Account Manager

Romina
Reyes

Art Director

Thao
Dinh