Canada Post presents Thrift Box

vartika jaiswal, cailey bisgould, ayushi patel

Why renaissance paintings?

  • Appreciating the past
  • Connecting classic art with timeless fashion
  • Revitalising old art and old cloths
  • Dressing up nude paintings

Target Audience

  • Gen Z: Ages 18-30
  • Passion for thrifting
  • Tech-savvy, love the ease of subscription services
  • Strong advocates for sustainability
  • Committed to supporting local businesses

Why it works?

  • Sustainability
  • Excitement
  • Community
  • Nostalgia
  • Affordability

Key Insights

  • Thrifting is viewed as a creative outletStyling - thrifted pieces in personal ways.
  • Wearing one-of-a-kind pieces makes them feel more unique